About us
Established in 2019 and led by Chairwoman Shi Xuexia, Yaxiangxuan Culture Media Co., Ltd. is a pioneering furniture manufacturing enterprise that seamlessly integrates traditional craftsmanship with modern design philosophy. As a transmitter of beauty, the company is committed to preserving and promoting the profound essence of Chinese traditional culture. Yaxiangxuan is not merely a creator of furniture but also a contemporary interpreter of Eastern aesthetics and an active facilitator in the cultural heritage movement.
Headquartered in Hejin City, Shanxi Province, with multiple showrooms in Shanxi and Shaanxi, our core design and manufacturing facility is located in Dongyang City, Zhejiang Province, renowned as the birthplace of Chinese woodcarving art and the cradle of Yaxiangxuan's spirit and craftsmanship.
Corporate Culture and Design Philosophy:
Yaxiangxuan specializes in the design and production of new Chinese-style wooden furniture. Our products are more than just furniture; they are art pieces that blend traditional techniques with contemporary design concepts, showcasing the unique charm of Eastern aesthetics. Our corporate culture is deeply rooted in the "craftsmen spirit" of Dongyang, which represents the pursuit of excellence in craftsmanship and a unique understanding of beauty. Our senior designers, with their profound insights into Eastern aesthetics and keen perception, capture the essence of wooden furniture, combining traditional craftsmanship with modern aesthetics to create pieces that are both classical and modern, traditional and innovative, exquisitely detailed, and durable.
Refined Production Philosophy:
Adhering to the philosophy of "meticulous craftsmanship and unique ingenuity," we enforce a stringent selection, design, and manufacturing process for each piece of furniture. From the careful selection of Zi Jin Tan（ Luxury Rosewood ） wood to the final product, every step is imbued with the efforts and wisdom of craftsmen, ensuring the furniture's exceptional quality and artistic value. We believe that only through superb craftsmanship and extreme attention to detail can we create furniture masterpieces that stand the test of time.
Factory Scale and Facilities:
Our factory boasts a large scale and is equipped with advanced production equipment and processes. Here, each piece of furniture is meticulously designed and handcrafted, with every stage from material selection to the finished product strictly controlled to ensure outstanding product quality.
Product Materials and Features:
Our products primarily utilize the rare Zi Jin Tan（ Luxury Rosewood ）wood, also known as Red Rosewood, which is renowned for its hard texture, aesthetic color ranging from reddish-brown to purplish-black, and its wear and corrosion-resistant surface properties. The scarcity and durability of Zi Jin Tan（ Luxury Rosewood ）wood make it an ideal choice for high-end furniture, endowing the furniture with a noble temperament and making it a precious heirloom. The quality of new Chinese-style furniture largely depends on the polishing process, which determines the quality of the paint application. Polishing is a decisive factor for glossiness, shrinkage gaps, dead corners, mortise and tenon joints, and wood grain clarity. Therefore, we have high requirements for our polishers; all of Yaxiangxuan's polishers are traditional Zhejiang redwood craftsmen with more than 15 years of industry experience. All products are hand-colored, allowing the wood to naturally absorb the color evenly, giving the furniture a more natural and delicate appearance and enhancing its soul.
Market Positioning and Product Style:
Aimed at the compact nature of modern urban housing, Yaxiangxuan's furniture design avoids the bulkiness of traditional Chinese furniture, pursuing a simple yet elegant "new Chinese-style." This style meets the aesthetic pursuit of modern youth while retaining the traditional charm of Chinese furniture, perfectly adapting to modern living spaces. These pieces of furniture not only meet practical needs but also carry the aesthetic concept of Zen from the East.
Integration of Tradition and Modernity:
Yaxiangxuan's furniture develops at the intersection of tradition and modernity. We retain the grandeur and stability of traditional furniture, providing visual enjoyment and considering modern spatial utilization and aesthetic needs. We also integrate Zen elements, creating a tranquil and harmonious living atmosphere through simple lines and natural materials, helping modern people find balance and relief in a fast-paced life, while ensuring practicality in meeting the living needs of modern people.
Cultural and Artistic Exchanges and Exhibition Planning:
Beyond furniture manufacturing, Yaxiangxuan has expanded its business to the fields of cultural and artistic exchanges and exhibition planning. By organizing various exhibitions and exchange activities, we showcase the essence of Chinese traditional culture to the world, allowing more people to understand and appreciate the charm of traditional Chinese art. Our exhibitions not only display furniture works but also showcase the richness of Chinese culture through various art forms, such as calligraphy, painting, and tea culture.
Showroom Network:
Our showrooms in Shanxi and Shaanxi provide customers with the opportunity to experience the charm of Yaxiangxuan furniture firsthand. These showrooms are not only windows for product display but also platforms for cultural exchange, allowing more people to understand and appreciate the modern interpretation of traditional Chinese furniture. Our products are positioned for consumers pursuing a high-quality lifestyle, whether they have a deep emotional connection with traditional culture or appreciate modern design aesthetics, they can find their favorite furniture at Yaxiangxuan.
Future Outlook:
Looking ahead, Yaxiangxuan will continue to uphold the "craftsmen spirit," constantly exploring and innovating, combining more traditional craftsmanship with modern design, and contributing to the inheritance and development of Chinese traditional culture. We believe that through our efforts, Yaxiangxuan will become a bridge connecting tradition with modernity, the East with the world, providing global consumers with high-quality "new Chinese-style" furniture and a Zen living experience.
Yaxiangxuan, a brand carrying Eastern wisdom and modern aesthetics, invites you to witness and participate in the inheritance and development of Chinese traditional culture, to experience the "breathability" of furniture, to find a peaceful pure land in the busy life, and to experience freedom, harmony, and the exquisite art of living from the East.
